Cinzia Cozzolino is a Melbourne based nutritionist and founder of Smoothie Bombs and the Nutrition Darling brand. Her business story is not conventional. She was a single Mum living on $30,000 per annum before she went back to Uni to study nutriton.
“If someone had told me 8 years ago that I would create a brand that is sold Australia wide and internationally I would have laughed!” Cinzia exclaims.
Cinzia adds: “If you’re a mum with school age children, then you likely know the struggle of getting kids up and ready for the day. You may experience daily the problem I had with trying to get my youngest daughter, Lana, to eat breakfast before school. She wouldn’t have a meal in the morning but she would happily drink something. To give her smoothies some sustenance I started to combine the nuts and seeds and superfood ingredients that we had in our cupboard into pre-portioned boosters.”
Each tube contains 5 smoothie bombs. They are easy to crumble, toddler and kid friendly, great tasting, vegan, gluten free, palm oil free, dairy free, refined sugar free, certified organic and have no preservatives.
My personal favourite is The Defender golden chai (pictured) which I blend with mango and soy milk for a delicious fuss-free breakfast smoothie. So how does one start a business like Smoothie Bombs? Read on!
What motivated you to start your business?
What has been the most memorable moment in business?
What challenges have you faced and how did you overcome them?
What is the best or most worthwhile investment you’ve made? Could be an investment of money, time, energy or other resource.
How did you decide to make the investment?
What advice would you give to your 20-, 25- or 30 year old self?
What have you changed your mind about in the last few years? Why?
What are your morning rituals or any habits you do which set up your day for success?
What is your favourite business book/tool/podcast/resource?
- Zero to One – by Peter Thiel – one of the founders of Paypal and serial investor. Very smart and full of great advice.
- GRIT – The Power of Passion and Perseverance – by Angela Duckworth – tells of how hard work pays off
- Principles – Life and Work by Ray Dalio – again an incredible business leader.